According to previous estimates, the Indian digital marketing business will develop at a 35 percent annual rate, with a value of 250 billion INR by 2020. However, given the world’s present pandemic scenario and the financial losses that businesses are experiencing, many economists are concerned about the anticipated expansion of the business sector and India’s Future Growth of Digital Marketing in 2021.
However, the Covid-19 dilemma has compelled people to remain in the virtual world, distancing themselves from physical and material existence. Businesses must use the online platform to sell their products and services, as well as use social media like LinkedIn and Instagram and other digital venues to target their leads. Many firms will see that the online media is more conducive to success than the physical marketplace. So, by the year 2021, the rise of digital marketing in India would be many times more than what was predicted before the virus broke out.
India’s digital marketing growth trends through 2021:
Our life can be divided into two primary periods: before Covid-19 and after Covid-19. People’s social attitudes and lifestyles have been affected as a result of the pandemic’s emergence, as well as dramatic changes in how they shop and work. People are increasingly working from home and spending a significant amount of time online. As a result, now is the time for firms to step up their digital marketing efforts in order to bring in as many leads as possible. Digital marketers have a lot of options to expand their business by refining their digital marketing techniques to match their audience’s interests.
They should have a solid social media marketing strategy for their company in order to preserve and socialise links.
They should make sure that their website content is up to date in order to provide their audience with reliable and current information.
To maintain a positive image among the general public, brands must remain compassionate and avoid making hard pitches. They should demonstrate to the public that they care about the world, which includes their employees and clientele.
They should focus on developing an effective SEO strategy and attempting to keep ahead of the competition.
Future of digital marketing in India in 2021 and beyond.
The loss of work would be the primary issue that the people of India will confront once the pandemic is over. Hundreds of thousands of employees have already been laid off by companies.
However, because the internet will be the new medium of doing business in the future, the digital marketing industry is predicted to generate more than 20 lakh jobs.
By the year 2021, the number of internet users is predicted to exceed 820 million. According to industry experts, the digital advertising sector will grow at a rate of 14% per year on average and will double in size by 2021-22. With the help of their smart gadgets, more than 220 million people will be able to access digital services. As a result, we may conclude that digital marketing will continue to expand in India and around the world beyond 2021.
Digital Marketing Careers
Companies are looking for digital marketing specialists and experts as the popularity of digital marketing grows. The employment market will increasingly rely on digital and technology abilities, especially in light of the current coronavirus problem, as it will allow them to work remotely. As a result, businesses are looking for personnel who can manage digital marketing positions.
As a result, it is strongly advised that you begin acquiring digital marketing skills and preparing for a job in the field. Another advantage of getting into this area is that if you’re a good digital marketer, you’ll be able to get high-paying jobs at top organizations.
According to Goldman Sachs research, the digital marketing career scope in the Indian internet business alone will be worth $160 billion by 2025, which is three times its current value. Many businesses are moving their marketing efforts from traditional to digital.
In terms of the employment breadth of digital marketing, or the types of occupations accessible in the digital marketing sector, one of the most important jobs is Social Media Marketing. India now has 320 million active Facebook users, one million more than the United States, making it the country with the highest user base.
Social media marketers are responsible for not only the digital ads that we see on social media platforms like Facebook and Instagram but also the organic content that we see on these networks. To grasp the significance of social media marketing, read these advantages.
Digital Ads Managers, Content Strategists, and Video Marketers are all positions that fall under the umbrella of Social Media Marketing. With over 265 million monthly active users, Google-owned YouTube stated that India had its largest and fastest-growing viewership in the world.
In addition, 500 million Indian Internet users are likely to watch online videos for enjoyment, sharing, and learning, making YouTube an immensely profitable advertising platform for Indian businesses.
SEO specialists and Google Ads experts, in addition to Social Media Managers, are in high demand. Search Engine Optimization (SEO) refers to how well specific links rank on search engines like Google. According to statistics, a link that ranks higher on a Google Search page is more likely to be clicked.
As a result, SEO is a significant marketing approach for businesses. There are other employment where someone manages a company’s Google Ads. Because Google accounts for over 79 percent of all global desktop search traffic, and Google Ads convert 50% better than organic search results, this is the case.
India’s Digital Marketing Success
Consider how Starbucks employed social media campaigns and other channels to reduce the economic impact of covid.
Starbucks introduced drive-thrus and home delivery services in order to better engage with customers and stay engaged during the pandemic. They recently introduced their app, which allows for easy navigation and product availability.
They also started a hashtag campaign called #ReconnectWithStarbucks on social media. They invited their followers to share their fondest Starbucks memories and how they were bonding with their loved ones.
This was an excellent social media promotion since it not only brought back fond memories of Starbucks, but it also made individuals feel important and cherished. Starbucks was able to increase brand recognition, value, and loyalty in this way.
Visit this Starbucks Case Study for more information.
What does Digital Marketing have in store for the future?
Mobile apps are the way of the future in digital marketing.
This year, mobile devices will connect 30% of the world’s population to the internet. As a result, it’s only natural that this technology is now more than ever utilized into marketing plans.
We hope that through this article you must have got some insights overview on Future of digital marketing in India in 2021.